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Privacy Policy


Building Understanding is a specialist research company providing customer satisfaction and client perception research services to companys in the UK construction and property industries, and related sectors. Our webpage can be found here: (the ‘Website’).

We provide our clients with online access to data and reports, related to the services we offer to any specific client, via our client portal (the ‘Portal’).

We are committed to protecting your privacy and will only use the information that we collect about you lawfully. This policy is intended to give you an understanding of how and why we use your information.

We collect personal data about users of the Portal for a number of reasons, including communicating effectively with you, responding to requests for information and to facilitate your access to our Portal.

The personal data we collect can include:

  • full name
  • email address
  • phone number
  • client company

Any personal data is only collected with consent.

We will process your data for the following reasons:

  • To administer company membership and individual client-user membership of the Portal
  • Deliver services and information your company has requested from us
  • To enable us to contact you for briefings from you in preparation for interviews with your customers
  • To comply with applicable laws and regulations, and requests from statutory agencies

The legal basis that we rely on for processing your data is either where:

  • You have provided your consent to us using your data in a certain way
  • It is necessary so that we can comply with a legal obligation to which we are subject
  • It is necessary so that we can perform our obligations under a contract with you or your company; or
  • There is a legitimate interest in Building Understanding doing so, meaning that Building Understanding has been commissioned by your company to conduct a customer satisfaction or client perception research project

We do not sell or rent your information to any third party. We only share information with specific third parties, such as our web hosting service, in order to deliver the services that your company has asked us to provide. We will not otherwise disclose your personal information unless required to do so by a regulatory agency or law, such as GDPR.

We aim to ensure that there are appropriate physical, technical and managerial controls and processes in place to protect your personal information.

Our website will encrypt all data sent and received provided your browser supports this encryption. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use industry best practise security features to try to prevent unauthorised access.

We will keep your personal data for no longer than is necessary for the purposes for which it is processed, for example, for the execution of a Customer Satisfaction Study. Once the study commissioned by your company is complete, unless you have access to any other live studies in our Portal, your personal data will be deleted, and your Portal access will be terminated.

You have the right to request details of the information that we hold about you. If you would like to do so, please contact us using the details below.

We also want to make sure that your personal information is accurate and up to date. Please let us know if your details change. You may also ask us to correct or remove information you think is inaccurate and we will ensure that this is done as soon as possible. Please remember that you are able to update your own information in the Building Understanding Portal at any time.

You can also request that we delete your data at any time by contacting us using the details below.

We may update this policy from time to time without notice to you, so please check it regularly. The Privacy Policy was last updated on 9th April 2018.

Please contact us if you have any questions about our privacy policy or information we hold about you:


Post: Building Understanding, 6 West Lodge Avenue, London W3 9SF