Building Understanding has spent time developing a research approach designed to gather the very best insights from different types of respondents. When it comes to research methodologies, one size does not fit all.
We apply our knowledge of behaviours and what motivates different groups of people, to select and suggest the right methodology for each respondent group. Some groups, for whom there is a low level of vested interest in participation, may require incentivisation in order to contribute their feedback.
We have a wealth of experience in a broad range of methodologies from focus groups, to personal interviews, to online questionnaires. We also apply a number of tried and tested mechanics that we have evolved over time. For instance, our site level retail team talk to store managers face-to-face and record their feedback using iPads. This means we gather better quality feedback than a telephone interview or email questionnaire would provide, whilst making the experience fast and easy for the interviewee. Further, we have developed mechanics such as card sorting, which can be done through an online questionnaire.